To achieve the "dual-carbon" goal, sustainable development and ESG (Environmental, Social, and Governance) have become the focus of major conferences and media attention, garnering increasing interest from industry players. In February 2024, the Shenzhen E-commerce Association approved the establishment of the "Sustainable Development ESG Committee" (referred to as the "Committee" hereafter). The Committee is a subsidiary branch of the Shenzhen E-commerce Association and operates independently under the guidance of the association.

   The Committee closely aligns its work with the 17 Sustainable Development Goals (SDGs) set by the United Nations, considering economic, social, and environmental dimensions. It utilizes ESG as a tool to practice sustainable development, engaging in activities to enhance corporate sustainability, governance, environmental protection, social responsibility, and brand value. Comprised of experts from sustainable development ESG think tanks (both domestic and international), authoritative certification institutions, testing agencies, and volunteers, the Committee's members have years of experience in various fields such as clean energy, green supply chains, global carbon trading, talent development, carbon neutrality in product packaging materials, digital media green branding, carbon offset certification testing, green finance, green insurance trusts, and corporate philanthropy policies. This composition facilitates the establishment of a circular economy mechanism for global strategic compliance services in raw materials production, sales, and recycling, ultimately achieving a closed-loop transformation of the entire industry chain towards a green economy and contributing to the timely realization of the United Nations Sustainable Development Goals and the "dual-carbon" targets.

   Background of the establishment of the Sustainable Development ESG Committee:

1. Chinese President Xi Jinping officially proposed China's carbon emission goals during the general debate of the United Nations General Assembly in September 2020: "Strive to peak carbon emissions before 2030 and achieve carbon neutrality by 2060."
2. The National Development and Reform Commission and other departments issued opinions on accelerating the establishment of a product carbon footprint management system. By 2025, around 50 key product carbon footprint accounting rules and standards will be introduced at the national level, with several key product carbon footprint accounting rules, standards, and carbon labeling achieving international recognition. By 2030, approximately 200 key product carbon footprint accounting rules and standards will be established at the national level, with major product carbon footprint accounting rules, standards, and carbon labeling widely recognized internationally, providing strong support for the comprehensive green transformation of economic and social development. Furthermore, regions with suitable conditions are encouraged to conduct research and standard formulation on carbon footprint accounting rules for products beyond the accounting rules and standards published by the national government. When conditions are ripe, these can be timely incorporated into the national product carbon footprint management system.
3. ESG (Environmental, Social, and Governance) is a method and path for enterprises to achieve sustainable development goals, and the implementation of ESG projects is crucial for the long-term sustainable development of enterprises and for solidifying the path of "Made in China, Brands Going Global."

   In this context, the Sustainable Development ESG Committee will collaborate with enterprises to integrate sustainable development and ESG into their long-term development strategies, enabling enterprises to gain recognition from customers, consumers, and investors. The Committee and enterprises will jointly create new business models and markets, achieving sustainable economic growth for enterprises and providing strong support for maintaining a leading position in the constantly changing business environment.